MICHAEL Michael Kors Spring 2024 Ad Campaign


For his Michael Kors Collection advertising campaign this season, Michael Kors stayed loyal to the Dutch photographic duo that is Inez van Lamsweerde & Vinoodh Matadin. However, the campaign for the world-renowned designer’s MICHAEL Michael Kors diffusion line sees Kors switch out his long-time campaign photographer of choice Lachlan Bailey in favor of Mert Alas. The sun-drenched campaign marks the 20th anniversary of the MICHAEL Michael Kors label, which sees models Africa Garcia, Aivita Mūze and Victoria Fawole pose poolside and bask under the warm Californian sunshine throughout the vibrant, glossy and unapologetically sultry campaign. Summer, we’re ready for you!


Read below the reactions of theFashionSpot’s forum members:

“Ohh, these are stunning! Not a fan at all of the clothes and accessories, but I love a good ol’ sexy summer,” approved thiago.

“Mert Alas recycling what he did with Gucci! I’m not going to complain. This blonde girl is giving me [Karolina] Kurkova vibes,” noted forum member DK92.

Vogue28 shared the same sentiments, replying: “Immediately thought of M&M’s glorious Gucci campaigns under Frida Giannini too, and I most definitely am not complaining either. Already very much a fan of this campaign, love the photography, the sun-drenched glamour, those vivid shades of blue…”

“I loveee it! All the models are killing it and I love the composition and colors!” raved Ihhbl.

MICHAEL Michael Kors S/S 2024 by Mert Alas

See more from the MICHAEL Michael Kors advertsing campaign and join the conversation, here.


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