22 Affordable ‘Unsexy’ Beauty Products Our Group Chat Recommends


Although there are plenty of new beauty products flooding into the Who What Wear UK offices every day, from fancy perfumes to luxurious skincare, there are a few staples that you’ll find us editors buying on repeat. They’re not the flashy or expensive kind, however. While we love an investment beauty purchase, the products that excite us the most often come in at a really affordable price point—think a really good deodorant, or exfoliating foot socks that actually rival a salon pedicure. And while they might not be the ‘sexy’ kind of products you’ll see us proudly displaying shelfie-style in our bathrooms or on our dressing tables, they’re the backbones of our beauty routines that you’ll find stowed away in a drawer or hidden at the back of our bathroom cupboards.

After seeing creators share the ‘unsexy’ beauty products they swear by on TikTok, we felt compelled to share the Who What Wear UK team’s all-time favourite mundane beauty products that are effective yet affordable—but not sexy. And when I posed the question on our work Slack channel, the recommendations came flooding in. From the £4 body wash that smells like Aesop to the deodorant we all swear by, we have some great picks to share that come in at £15 and under. Scroll ahead for our genuine editor recommendations that you’ll always find us repeat-purchasing a shouting about.

Affordable Beauty Products That Actually Work

(Image credit: Who What Wear UK)

2. Vaseline

3. Nivea Firming Body Lotion Q10

4. Nivea Body Lotion Firming + Tanning Q10

6. Aveeno Body Oil Spray

7. Blistex Lip Balm

8. Batiste Dry Shampoo

9. Compeed Blister Plasters

10. Ultrasun Lip Protection SPF 50

11. Estrid Razor

12. TePe Interdental Brushes

13. St. Mortiz Tanning Mousse

14. Kitsch Dermaplane Razors

15. Neutrogena T-Gel Shampoo

16. VO5 Firm Hold Gel

18. Mitchum Roll-On Deodorant & Antiperspirant

19. Zeroderm Ointment

20. Bayliss & Harding Shower Gel

21. Sally Hansen Nail Strengthener

22. Migraine Relief Cap


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