Gisele Bündchen Vaara Spring 2024 Ad Campaign


Here at theFashionSpot, we have been living for the resurgence of Gisele Bündchen. Not that she truly ever left, right? Not even four whole months into 2024, and we have bared witness to the Brazilian bombshell becoming the face of mega fashion brands Frame Denim, Boss, Alaïa and Balmain. Gisele’s latest addition to her impressive portfolio (spanning almost three decades), is an advertising campaign for Vaara (a sustainable luxury activewear and wellness brand founded by Tatiana Korsakova). POP Magazine‘s current cover girl reunites with photographer Lachlan Bailey for the occasion, complete with Geraldine Saglio reporting for styling duties. Throughout the campaign imagery shot down on a beach in Miami, Gisele embodies the ultimate beach babe sporting Vaara’s latest collection.


Read below the reactions of theFashionSpot’s forum members:

“All the Vogue Paris vibes and I’m here for it,” enthused kokobombon.

“Could easily be an editorial photo from [Emmanuelle] Alt’s Vogue Paris,” voiced MModa.

“Styled by Geraldine Saglio and photographed by Lachlan Bailey… can’t get more Vogue Paris than that,” Lola701 chimed in. “Quite an expected combination for an expected result.”

“Never heard of this brand but Gisele is killing it!” declared thiago.

Vogue28 ultimately agreed, commenting: “Perhaps it will go without saying that ALL of this is just right up my street. Gisele doing what Gisele does best, and Lachlan doing what Lachlan does best. The campaign images themselves are stunning, totally selling the Vaara products. Ugh, obsessed with this and very much looking forward to more!”

Vaara S/S 2024 : Gisele Bündchen by Lachlan Bailey

Await more from Gisele Bündchen’s Vaara advertising campaign and join the conversation, here.


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