Dior Rouge Premier: Refillable Couture Lipstick


The world of Dior Beauty continues to add to its immense repertoire of fascinating and coveted beauty products. The latest: an enduring piece of art to pass down through the generations. Meet Rouge Premier, a true jewel to be kept and refilled over time. Its ceramic and 18K gold-dipped metal case is the work of an unprecedented collaboration between the House of Dior and the French artisanal workshop Bernardaud, which has perpetuated the art of hand-crafting Limoges porcelain since 1863.


When your haute couture lipstick is finished, replace it with the Rouge Premier refill in the shade of your choice ($64.00). This way, you can keep the exceptional ceramic case of the lipstick. The Rouge Premier refill is available in a range of 12 shades with a luminous matte finish, developed by Peter Philips, the creative and image director for Dior Beauty.

Dior Rouge Premier Lipstick visuals

The stunning Rouge Premier visuals were shot by long-time friend of the House of Dior, photographer Brigitte Niedermair. The red hibiscus flower extract from the Dior gardens in Burkina Faso has been infused into the lipstick, which he has incorporated beautifully into the visuals.

Dior Rouge Premier visuals

This lipstick formula offers a unique makeup finish, velvety and radiant at the same time, in a natural matte with a luminous and blurring effect. In a single sweep, it coats the lips in intense, long-wearing color, while maintaining their hydration. Equipped with lip care action, the Rouge Premier formula enhances the lips and provides a feeling of intense comfort. Infused with 24K gold, it diffuses color and extraordinary light ($580.00).


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