9 H&M Trending Items Everyone Is Wearing Right Now


When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.

The new-season offerings are some of the best we’ve seen from the high-street hero in a long while, and we’re not the only fans. We keep spotting some of the most stylish people we know out and about in H&M’s new designs, not to mention how quickly the brand’s best pieces are selling out these days. Scroll down to discover the seven trending H&M pieces that we genuinely think are well worth investing in for the months ahead.. Plus, shop some more of our favourite new-in buys, too.


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