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Kim Jones might be about to start switching it up when it comes to Fendi’s advertising campaigns. Since Fall 2021, Jones has called upon Craig McDean as campaign photographer, with the British lensman subsequently photographing the Spring 2022, Fall 2022, Spring 2023 and Fall 2023 campaign imagery. Following a brief fling with Steven Meisel for Spring 2024, Jones welcomes McDean back with the unveiling of Fendi’s latest handbag fashion spots. The British designer who has been at the helm of the Italian fashion house since 2020, welcomes mother-daughter duo Kate Moss and Lila Moss to help shine a spotlight upon the iconic Fendi Peekaboo handbag. In the simplistic studio-shot images styled by Melanie Ward, Kate and Lila (who are both firm friends of the house of Fendi) tote different variations of the Fendi Peekaboo bag throughout, first unveiled as the late Karl Lagerfeld presented his Fendi collection during the Spring 2009 season of Milan Fashion Week.
Read below the reactions of theFashionSpot’s forum members:
Kasper immediately shrieked: “Kim, go away please!”
“Those bags look like they’re made out of cardboard. Fendi hasn’t had a notable bag since the Karl days. I can’t even remember any of the accessories Kim has shown,” remarked GivenchyHomme.
“I want Kim to leave Fendi more than I want Virginie to leave Chanel. A waste of resources for a minimum result,” voiced Lola701.
WAVES commented: “Kate is giving too much and Lila isn’t giving enough, and that’s about it.”
“Kate was enough,” exclaimed forum member Urban Stylin.
“Admittedly, I don’t hate this. Most definitely on the drab and uneventful side. However, I like how Kate and Lila have both photographed here and how you are immediately drawn to the Fendi Peekaboo,” noted vogue28.
See more from the Fendi Peekaboo advertising campaign and share your thoughts, here.
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