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“Using the prom dresses came from a memory, actually,” Rowse recalls. “It was the early 2000s and I was watching my friend’s older sisters get ready for prom. In that moment, the space was filled with girls supporting each other, celebrating each other, doing their hair and completely, unashamedly enveloping themselves in femininity and female friendship. I’d never seen anything like it.” Other outfits in the series are nods towards the fashion of pink-loving, girl power idols like Britney Spears and Paris Hilton, she says, adding that the young women she works with often want to go all out. “The bigger the hair, the gaudier the dresses, the more the glitter… Whatever it took to make them feel amazing, we did it!” she smiles.
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