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Capitalising on their already-existent social media followings, these creators and editors lured subscribers into their stream-of-consciousness musings about style, shopping, and the news of the week, delivered straight to the reader’s inbox. Stylist and trend forecaster Becky Malinsky’s “5 Things To Shop This Week” newsletter has grown over 22,000 subscribers, while Man Repeller founder and author Leandra Medine has garnered over 70,000 subscribers with her newsletter “The Cereal Aisle.” Other adopters include former Vogue writer and founder of Neverworns, Liana Satenstein, former InStyle editor-in-chief Laura Brown, and illustrator Jenny Walton. Meanwhile, Washington Post fashion writer Rachel Tashjian started an invitation-only newsletter, Opulent Tips. Although she hasn’t disclosed her subscriber count, Laura Reilly has released over 130 issues of Magasin and hosted a few IRL events in New York City.
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