The unveiling of every new Gucci advertising campaign continues to demonstrate Sebato De Sarno’s vision for the storied Italian fashion house. First came Daria Werbowy (breaking the internet), Kendall Jenner and Bad Bunny roamed the airport a little while later and more recently, Billie Eilish was selected by De Sarno to showcase Gucci’s first-ever vegan handbag. Now, in the run up to the joyous festive season, De Sarno’s first holiday campaign under his direction as creative director is here which celebrates the spirit of togetherness. For a gathering filled with joy and warmth (in addition to an array of covetable Gucci merch), friends and family assemble before the lens of photographer Anthony Seklaoui throughout the festive campaign.