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Donna Karan New York is back, with a vengeance. The iconic American brand has since undergone a relaunch, having been acquired by G-III Apparel Group Ltd back 2016 from LVMH. A whole three decades have passed, since Donna Karan first unveiled the iconic “In Women We Trust”advertising campaign lensed by the late Peter Lindbergh and the slogan remains the brand’s mantra with the relaunch, for the Spring 2024 season. To commemorate the occasion, famed photographer Annie Leibovitz was called upon to lens a celebratory campaign starring eight supermodels who represent the label’s past, present and future. The faces of the campaign include legends Liya Kebede, Linda Evangelista, Carolyn Murphy, Cindy Crawford, Shalom Harlow, Amber Valletta, Karlie Kloss and Imaan Hammam, who each don an array of signature pieces from the newly-launched collection.
Read below the reactions of theFashionSpot’s forum members:
“Reminds me of those supermodel shoots from Vanity Fair some years back,” admired Urban Stylin the second the campaign struck.
“I think this is a fantastic way for Donna Karan to make a return to fashion. Annie did a great job with the campaign, far better than she usually delivers these days. This is the supermodel nostalgia Vogue cover we should’ve gotten,” aracic heralded.
Also equally as impressed was thiago, commenting: “Loving the whole campaign! Fabulous casting.”
“What a pleasant surprise! Massively here for a Donna Karan relaunch and getting Annie Leibovitz and a cast of eight iconic models to kick-start such a moment is undoubtedly the way to do it. It’s just an added bonus that Leibovitz’s photography is so on-point here, and the ladies look phenomenal.” raved vogue28.
“They nailed the Donna Karan look. The absence of this brand was never really filled,” GivenchyHomme chimed in.
See more from Donna Karan’s Spring 2024 relaunch advertising campaign and join the conversation, here.
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